Creative director for Airbnb's World Cup social series "Welcome Matt" starring Matty Matheson and New York Nico.
Developed concept, scripted, and oversaw execution of this multi-city short-form video series bringing fans from around the world together in FIFA World Cup host cities. Building on Airbnb's "The World Is Meant To Meet" campaign, "Welcome Matt" served up 25 episodes over the tournament's 40 days and garnered over 50 million views.
WELCOME MATT - Compilation Recap
WELCOME TO WELCOME MATT
THE GET ALONG SHIRT
CANADA WILL ALWAYS BE CHAMPIONS OF AGGRESSIVE FRIENDLINESS
